About ME

As a child, I was often drawn to observing my surroundings rather than actively participating. I found myself intrigued by the structure of the playground, observing it’s connections.

Growing up in a large family with seven siblings taught me valuable lessons about human behavior and interpersonal dynamics. I learned to recognize how small details can influence actions and how systems, whether in families or products, can either function smoothly or create challenges.

At UC Berkeley, I pursued studies in Cognitive Science and Data Science, which allowed me to combine my interest in human behavior with technology. This led me to discover UX, a field that where psychology, design, and data converge. Since then, I've had the opportunity to work with various organizations, from startups to FAANG companies, using data-driven research to enhance product design.

I approach each project with curiosity, looking ways to improve interactions and simplify complexities.

Outside of UX, I have a strong interest in neurotechnology, particularly Brain-Computer Interfaces (BCI). This passion has led me to my current role at Somnee, where I contribute to UX research efforts.

In my free time, I enjoy a variety of activities including MMA training, basketball, watching football, playing video games, and spending time with my wife. I'm always eager to learn and explore new ideas.

"...What truly sets Daniel apart is his effective communication and collaborative nature. He recognizes the importance of involving stakeholders throughout (his) process and consistently follows up to ensure alignment. His willingness to seek guidance when needed and his open-minded approach to feedback fostered an environment of growth and mutual learning..."

- Shubhit Singh, Senior Software Engineer @Snowflake, ex-rippling, Uber, Mixpanel

“...Daniel showed a surprising amount of autonomy and agency as a junior contractor. He took time to deeply understand our persona, understand their needs, and iteratively arrive at a UX that optimally solved for those needs. We were also able to trust him to present his area of work in front of senior advisors and customers...”

- Hamza Khawaja, Co-Founder @Matey AI, ex-Tesla, Microsoft, KP, Google

Education

University of California, Berkeley

Bachelor of Arts in Cognitive Science, Minor in Data Science

Graduated: December 2024

  • Completed interdisciplinary coursework in cognitive science, combining studies in psychology, linguistics, computer science, philosophy, and neuroscience.

  • Gained practical knowledge in data analysis methods and techniques through the Data Science minor program.

  • Active member of the UC Berkeley Kickboxing Club, participating in training sessions and club events.

  • Engaged in UX@Berkeley club activities, exploring the intersection of cognitive science and user experience design.

Tools

  • Figma

  • Google Analytics

  • R

  • Python

  • HTML

  • CSS

Research Skills

  • UX Research Methodologies

    • Usability Studies

    • A/B Testing

    • Card Sorting

    • Unmoderated / Moderated Testing

  • Survey / Interview Design

  • Participant Recruitment

  • Data Analysis / Synthesis / Collection

  • Competitive Analysis

  • Statistics

  • Human-Computer Interaction

Design Skills

  • Information Architecture

  • Wireframing

  • Prototyping

  • Typography

  • Iconography

  • Aesthetic Design

  • Interaction Design